MONEYSUPERMARKET.COM IS SPELBOUND BY BRITAIN’S GOT TALENT SPONSORSHIP
Spelbound, the winning act from Britain's Got Talent in 2010, has been exclusively signed to work with moneysupermarket.com on its sponsorship of the hit TV programme.
As announced in January, moneysupermarket.com is the fully integrated sponsor of Britain's Got Talent which returns to ITV next month (April). moneysupermarket.com's sponsorship of one of the UK's most popular entertainment shows is the first major sponsorship for the company, the UK's market-leading, and most popular, comparison site.
Spelbound, the troupe of 13 gymnasts from Middlesex who shot to fame after winning the fourth series with their breathtaking performances, will help further promote the sponsorship and the theme of "a talent for saving you money". The gymnasts will feature on air during the fifth series of the programme in the moneysupermarket.com idents, which will appear at the beginning and end of each segment of the programme. They will be seen constructing difficult and complex shapes which depict some of the products moneysupermarket.com compares, such as recreating a house (home insurance), a car (motor insurance) and a light bulb (energy).
As part of the partnership, Spelbound will also be supporting moneysupermarket.com through PR and social media activities. There will be a special microsite for moneysupermarket.com's Britain's Got Talent sponsorship where fans can get access to behind the scenes clips from the Spelbound idents, sign up to a blog feed on the show, and enter a draw for the chance to win tickets to the live shows. The microsite can be found at http://www.moneysupermarket.com/britainsgottalent/. Fans can also follow moneysupermarket.com's Twitter feed @moneysupermkt and Facebook page (find us at http://www.facebook.com/moneysupermarket).
David Osborne, marketing director at moneysupermarket.com, said: "We're very excited to be working with Spelbound as part of our sponsorship of Britain's Got Talent. Their gravity-defying routines are breath-taking and always leave people wanting more. We think their infectious enthusiasm and talent will provide us with a great platform to further build our brand awareness and market-leading position as well as entertaining the British public. Everyone should be on the lookout for some of Spelbound's signature moves, including the now world-famous human skipping rope!
"moneysupermarket.com is Britain's number one comparison website with over 120 million visitors a year, and sponsoring Britain's Got Talent, provides us with the ideal opportunity to bring to life what we offer consumers. As well as comparing car insurance, visitors to moneysupermarket.com can save money on a range of financial products including mortgages, credit cards, energy and broadband. Britain's Got Talent and our partnership with Spelbound will provide the perfect opportunity for us to get the message out far and wide."
Neil Griffiths, Spelbound's coach commented: "We've had a whirlwind year since winning the competition in 2010, we've released a DVD, won several gold medals for Great Britain in our sport, and performed for royalty, so working with moneysupermarket.com on the fifth series of Britain's Got Talent is another winning combination for us. Spelbound have been working really hard on new routines for the idents to make them as spectacular and exciting as possible. We can't wait for them to be aired now and the new series to start."
The sponsorship deal, which was agreed with ITV, FremantleMedia Enterprises (FME) and Syco TV, includes broadcast sponsorship of all Britain's Got Talent programming, online sponsorship of the official Britain's Got Talent website, interactive, mobile and off-air licensing. The TV and online campaign has been created by advertising agency Dare. The official Britain's Got Talent website, www.itv.com/talent, will be produced by talkbackTHAMES digital with ITV.
The 2011 series will feature new judges Michael McIntyre and David Hasselhoff who join Amanda Holden, and during the live stages, Simon Cowell. The show is produced by talkbackTHAMES (a FremantleMedia company) and Syco TV. In 2010, Britain's Got Talent drew an average audience of 11.4 million viewers and a 46 percent share of viewing, with a huge peak audience of 15.8 million viewers tuning in to watch Spelbound crowned winners in the final.